Toolshed to develop social media strategy for room goods startup Swenyo

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Feb. 27 Interview with Swenyo room goods founder Ricardo Camargo

Swenyo is a youth-oriented room goods brand based in Encintas, CA, that launched in 2014.

Toolshed developed a social media launch strategy for the brand.

The following interview appeared in the February 27th issue of Modern Luxury Riviera, San Diego

Hip parents, rejoice. The Vapor Studio crew that locked in their under-25 set cred with design and branding work for Adidas, Billabong and Skullcandy, next launches Swenyo, a youth-oriented room goods line. So long, beanbag chairs! “Think PB Teen, but way cooler,” says Vapor’s founder and director, Ricardo Camargo. “It’s going to have a great vibe across music, art and action sports. Curating spaces is something that’s important to the whole family now.” Named for the phonetic spelling of sueño, the Spanish word for “dream,” Swenyo is Encinitas-based Vapor’s first foray into home design. But a decade ago, Camargo proved his personal devotion to forward-thinking domestic spaces when he bought a parcel of land in the beach burg and built a modern prefab. “We were real believers early on in that whole Dwell home culture,” he explains. “We want to see more of that.” A 20-year design industry veteran with a roster of internationally boldface clients, Camargo routinely circles the world for work and stimulation. “I like to visit very urban places like Berlin or Tokyo, take it all in and bring it back to digest,” he explains, adding that he’s always happy to return home. “If there’s anywhere in the world that defines lifestyle, it’s San Diego. People come here on purpose. They want to be here. Everybody is out doing things year-round. How could that not be inspiring?”