Toolshed provides strategic marketing and digital consulting services to musicians / record labels / film companies, sports brands, and tech brands. Toolshed is a boutique agency, focusing on a small number of long-term partnerships with critically acclaimed, Grammy, and Mercury prize-winning artists.
Toolshed founder Dick Huey leads the consulting services division – digital marketing plans, independent music content acquisition, DMCA compliance and strategy for brands, brand / music / social integration strategy
— Album marketing setup, project coordination, digital distribution and digital licensing strategy — Beggars Group • Merge Records • PIAS • Righteous Babe Records • Saddle Creek Records • Touch and Go Records
— Business development — SoundExchange
— Music licensing strategy – DMCA compliance, implementation, strategy — Red Bull Music Radio
Toolshed also specializes in social media marketing.
We devise custom solutions for “difficult” projects that have one or more extenuating factors – new artists or legacy artists with a release gap, social media growth strategies that locate scattered fans, etc. We often work in conjunction with existing PR agencies as an adjunct service.
Toolshed creates and implements customized digital campaigns for our clients that maximize measurable results, utilizing innovative combinations of the following core elements:
— Digital album servicing to digital blogs and mags
— Social Media growth and optimization
— Direct-to-fan marketing and campaign design
Some of our past/current artist clients include
Adam Franklin • Aimee Mann • Amy Ray (Indigo Girls) • Andrew Bird • Ani DiFranco • Arcade Fire • Basia Bulat • The Beastie Boys • Cat Power • The Civil Wars • The Decemberists • Deerhoof • Duquette Johnston • Kate Bush • Kristin Hersh • Melissa Ferrick • MNDR • Spoon • Sufjan Stevens • and many, many others