Since 2003, Toolshed has provided specialty marketing and digital consulting services to record labels / film companies, sports brands, and tech brands.
Services include: independent music content acquisition and licensing, DMCA compliance and strategy for brands, and specialty marketing:
— Digital licensing strategy (Merge Records)
— Business and brand development (SoundExchange)
— Music licensing strategy – DMCA compliance, implementation, strategy (Red Bull Music Radio)
We devise custom solutions implementing social media growth solutions integrated with marketing objectives for “difficult” projects that have one or more extenuating factors – new artists or legacy artists with a release gap, social media growth strategies that locate scattered fans, etc.
We are not a PR agency, but often work in conjunction with existing PR agencies as an adjunct service.