Digging in the Dirt now on Substack

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Welcome to Digging in the Dirt by me, Dick Huey. Digital music and rights strategist. Edtech TA for Scott Galloway. Keeping it real/farmer and dirt digger, musings about sports, farming, travel, and tech. Sign up now so you don’t miss the first issue. In the meantime, tell your friends!

Dick Huey / SxSW 2016 Presentation with Creeper Lagoon’s Sharky Laguana and Rasmus Rex Pederson

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Dick Huey will present at SxSW 2016 with Creeper Lagoon’s Sharky Laguana, and Rasmus Rex Pedersen from the Danish Rhythmic Music Conservatory. Panel topic: Making Streaming Royalties Fair(er) Streaming royalties from subscription services like Spotify, AppleMusic, and others are distributed using the “Big Pool” (pro-rata) distribution method. There are questions as to whether this methodContinue Reading

TOKiMONSTA and MNDR on YouTube/Vice THUMP Sessions

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YouTube Space LA and their THUMP Sessions are an opportunity for bands to present themselves. Toolshed client MNDR performs Go With It with TOKiMONSTA for the last song of this hour video, in THUMP’s first session. https://thump.vice.com/en_us/video/watch-tokimonsta-and-friends-live

8tracks adds Dick Huey to advisory board – Billboard

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8tracks, the San Francisco-based Internet radio service, announced on Tuesday the additions of Dick Huey, Bruce Flohr and Fred McIntyre to its advisory board. ”We are excited to welcome Dick, Bruce and Fred to our amazing group of Advisors,” said David Porter, 8tracks’ founder and CEO. “Our Advisory Board plays an important part of ourContinue Reading

We Spin Podcast – Subscriber share streaming

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In the dog days of summer we spoke with host Andrew Apanov of We Spin, a website that provides growth training for musicians. The topic was subscriber share on-demand streaming. Sit back, grab a cup of coffee, and think about different ways to slice existing income from on-demand streaming services such as Spotify and Rdio.Continue Reading

Toolshed at Midem 2015

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Two fun talks (if you’re into this kind of thing) at Midem in early June. Our first talk was a presentation of the concept of subscriber share on-demand streaming. Currently, most on-demand streaming services distribute income pro-rata, meaning the total number of streams are divided into the total money to arrive at a single rate.Continue Reading

Dick Huey panel discussions at CMW 2015

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Dick Huey will participate in two panel discussions at this year’s CMW (Canadian Music Week) Digital Media Summit event in Toronto, May 1-10. Thursday, May 7 – 2:30-3:30p – Chatbusters: Breaking An Artist via Social Saturday, May 9 – 12:05-12:50p – The Importance of Neighboring Rights

Dick Huey joins Future of Music board – Future of Music Coalition Enters New Growth Phase

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February 5, 2015 Musician-focused nonprofit founded in 2000 announces new Board members; executive leadership; incoming staff; advisory councils; physical location WASHINGTON, DC—Future of Music Coalition (FMC), the celebrated nonprofit resource for musicians and composers, has positioned itself for further success in its mission to equip today’s and tomorrow’s creators with the tools they need to beContinue Reading

Additional thoughts on per-subscriber streaming (from Medium)

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https://medium.com/@dhuman/additional-discussion-about-per-user-on-demand-streaming-models-43afb4618472 I’m pleased to see discussion growing around per-user streaming models— my compliments to Sharky for putting together a strong presentation regarding this discussion. This model is one I and several others who do digital music strategy work have been kicking the tires on and discussing online in various newsgroups for quite some time. StreamingContinue Reading

Toolshed sponsors NYC/Warwick roundtrip bike ride to raise $$ for Road Recovery’s at-risk kids in need

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    Toolshed has had the good fortune to have worked with hundreds of incredible musicians throughout our fourteen years in the social media marketing and digital PR business. We try to pay it forward by helping to raise money and awareness for ROAD RECOVERY, a non-profit organization, by doing a hundred-mile Century bike ride each FallContinue Reading

Toolshed’s Dick Huey On How To Rock Social Media And Importance Of Self Discipline #Podcast

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Dick Huey is a founder and CEO of Toolshed, a US based music marketing agency. Throughout his career Dick has orchestrated over 350 digital campaigns, worked at Beggars Group and consulted various companies including Spotify. In this We Spin Recipes episode, Dick shared numerous tips on rocking your social media presence as a musician –Continue Reading

Toolshed to develop social media strategy for room goods startup Swenyo

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Feb. 27 Interview with Swenyo room goods founder Ricardo Camargo Swenyo is a youth-oriented room goods brand based in Encintas, CA, that launched in 2014. Toolshed developed a social media launch strategy for the brand. The following interview appeared in the February 27th issue of Modern Luxury Riviera, San Diego Hip parents, rejoice. The Vapor Studio crew that lockedContinue Reading

Toolshed selected as social media agency-of-record at Red Mountain Resort

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Toolshed has been selected as the social media agency-of-record for Red Mountain Resort in Rossland, British Columbia (Canada) for the 2013-’14 winter sports season. Toolshed has responsibility for social media strategy and growth across all social media platforms, including Instagram, Facebook, Twitter, and YouTube. Toolshed’s Dick Huey is on the steering committee for Amplitude, a yearlyContinue Reading

Toolshed welcomes Peter Zimmerman as Head of Publicity

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OPENS SAN FRANCISCO OFFICE SAN FRANCISCO, CA – FEBRUARY 13, 2013 FOR IMMEDIATE RELEASE Toolshed, Inc. founder Dick Huey today announced that Peter Zimmerman has joined the firm as Head of Publicity. The company, which is a leader in social media marketing and grassroots outreach, is doubling down in its historical areas of strength toContinue Reading

Toolshed to project manage SoundExchange involvement at New Music Seminar in New York, NY

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January 1, 2013 Toolshed has been selected to project manage SoundExchange’s participation as a lead sponsor of the New Music Seminar in New York City, in June 2013 and also in June 2014. This engagement will involve ideating panels, obtaining speakers and panelists, and assisting with the composition of the keynote speech by SoundExchange CEO MikeContinue Reading

SoundExchange Board Member Profile: Q&A: Dick Huey

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http://www.soundexchange.com/board-member-profile-qa-dick-huey-2/ May 15, 2012 SoundByte recently connected with SoundExchange board member and Toolshed CEO Dick Huey. Dick started Toolshed in 2001 and grew the business into one of the oldest and most respected digital marketing agencies in the U.S. Throughout the years, he’s consulted with such influential independent record labels as the Beggars Group, Merge Records, and Kill RockContinue Reading

Spotify Staffing Up for U.S. Launch: Who’s On The Team?

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http://www.billboard.com/biz/articles/news/1179044/spotify-staffing-up-for-us-launch-whos-on-the-team Spotify may still be missing two key major label licensing deals needed to launch. But it appears to be confident enough in its progress to staff up a U.S. team in preparation for bringing the popular European streaming music service to domestic shores. In the past month, Spotify has hired a VP of engineering andContinue Reading

Interview: HitQuarters

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HitQuarters interview. Interview with DICK HUEY, online promoter at Toolshed Media for Arcade Fire, Deerhoof, Kristen Hersh, Matador Records – Nov 8, 2010

Toolshed engaged by Merge Records as digital licensing strategist and digital marketer

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June 01, 2005-present Toolshed was engaged by Merge Records to be their digital music service licensing representative, and to provide digital marketing services for all Merge Records releases. In 2008, Toolshed ceased providing marketing services, but retained digital music service licensing responsibilities. Toolshed has responsibility, in conjunction with Merge Records staff, to advise on digital strategy, andContinue Reading

Beggars Group new media head to launch Toolshed, provide digital marketing and licensing services

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Beggars Group Head of New Media, Dick Huey, has launched his own venture, Toolshed, based in New York City. Toolshed will provide digital marketing and promotion services, as well as digital licensing and digital strategy services, for an independent label clientele. Beggars Group will retain its relationship with Huey, and with Toolshed, as its firstContinue Reading