Toolshed welcomes Peter Zimmerman as Head of Publicity

Posted · Add Comment




Toolshed, Inc. founder Dick Huey today announced that Peter Zimmerman has joined the firm as Head of Publicity. The company, which is a leader in social media marketing and grassroots outreach, is doubling down in its historical areas of strength to include a full spectrum of online marketing and PR needs for its stable of clients, and Zimmerman will spearhead that department.

Concurrently, Toolshed announces the opening of a San Francisco office.

Zimmerman will handle all online publicity needs for Toolshed’s stable of clients, which currently include MNDR, Martin Sexton, Adam Franklin (Swervedriver), Duquette Johnston, Sanders Bohlke, Mother Mother, Babe the blue OX, Underground Lovers, Tim Kile (Wild Light, Arcade Fire), and many others. All press requests should be made through him, and he will assist in every way to coordinate coverage for your outlet.

Zimmerman comes to Toolshed from Glide Magazine, where he’s been editor for three years. While at Glide, he aggressively updated the Magazine’s editorial approach to include many more emerging and indie artists, which greatly increased readership. He overhauled the Magazine’s festival coverage as well, taking them to SXSW, Sasquatch! Music Festival, Outside Lands, DeLuna Fest and Noise Pop. Working with editor Shane Handler, Zimmerman redesigned their new website, which launches in early 2013, and redeveloped their brand to commemorate the publication’s 10th anniversary. He also interviewed such acts as PJ Harvey, Tegan and Sara, The Antlers, Tift Merritt, Wye Oak, Haim, Brandi Carlile and Anais Mitchell, among many others.

Founded in 2001 and now based in both New York City and San Francisco, Toolshed is one of the oldest and most respected online marketing agencies in the US. Toolshed is a boutique firm that over the years has led campaigns for many Grammy and Mercury prize-winning artists, as well as select feature films and their soundtracks. Our focus is always on delivering creative and effective strategy for success online. Our services are provided to a clientele built on trust, customized service and innovative solutions that leverage years of experience in the field.